Marketing Tools
ARPU Calculator
🔒 Runs in your browser
Calculate average revenue per user (ARPU) instantly. Enter total revenue and active users, or break down by plan segment to see blended ARPU. Free, client-side, no signup.
Formula
ARPU = Total Revenue ÷ Number of Active Users
Use a consistent time period — typically monthly (MRR ÷ active users).
How to Calculate ARPU (2026)
How to Calculate ARPU — free online tool and guide with examples.