Marketing Tools

CAC Calculator

🔒 Runs in your browser

Calculate your Customer Acquisition Cost and CLV:CAC ratio instantly. Free CAC calculator runs in your browser — no account required.

Marketing Spend ($)

Sales Spend ($)

New Customers Acquired

Customer Lifetime Value ($)

Customer Acquisition Cost$200.00

Total acquisition spend$30,000.00

CLV : CAC ratio2.50x

Payback period4.8 months

A CLV:CAC ratio of 3:1 or higher is generally healthy for SaaS. Below 1:1 means each customer costs more to acquire than they generate.