Marketing Tools

SaaS Metrics Calculator

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Calculate MRR, ARR, churn rate, LTV, LTV:CAC ratio, quick ratio, and CAC payback period in one dashboard. Free, instant, no signup.

MRR ($) *

Monthly Recurring Revenue

ARPU ($/month) *

Average Revenue Per User per month

New MRR ($)

New customers

Expansion MRR ($)

Upgrades

Churned MRR ($)

Cancelled

Contraction MRR ($)

Downgrades

Customers (start of period) *

Churned Customers

Lost this period

CAC ($)

Customer Acquisition Cost

Gross Margin (%)

70%

Used for LTV and payback period calculation (default 70%)

guide

How to Calculate SaaS Metrics (2026)

How to Calculate SaaS Metrics — free online tool and guide with examples.