Marketing Tools
Unit Economics Calculator
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Calculate CAC, LTV, payback period, and LTV:CAC ratio in one view. Free, instant, no signup.
Como usar esta ferramenta
- Enter your acquisition spend, customer revenue, margin, and churn.
- The tool derives CAC, LTV, and the payback period.
- Read your unit economics: CAC, LTV, payback period, and LTV:CAC ratio.
Total cost to acquire one customer
Average monthly revenue per paying customer
% of customers who cancel each month
Revenue kept after direct costs (70% typical for SaaS)
Perguntas frequentes
- What does this calculator combine?
- It derives CAC, LTV, payback period, and the LTV:CAC ratio in one view so you can judge whether each customer is profitable.
- How is the LTV:CAC ratio interpreted?
- It divides lifetime value by acquisition cost. Around 3:1 is a common healthy target; below 1:1 means a customer costs more to acquire than they return.
- What makes unit economics healthy?
- A LTV comfortably above CAC and a short payback period, so customers repay their acquisition cost quickly and generate profit over their lifetime.
- Are my inputs kept on-device?
- Yes. CAC, LTV, payback, and the ratio are all computed in your browser from the spend, revenue, and churn figures you enter, with nothing uploaded.
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